Digital Leadership
Chapter from the book: Seyhan, M. (ed.) 2023. Studies on Management, Organization, and Strategy.

Gülşah Gencer Çelik
Beykent University
Erkan Taşkıran
Düzce University

Synopsis

Change is on its way and is coming fastly. It is the responsibility of today's leaders to be able to see and manage such a change and use it for sustainable success. While the pressures on the necessity of change and transformation are increasing on today's organizations, the main task of leaders in such environments is to develop the individual skills, competencies and methods necessary to maintain the competitive advantage of their organizations. In this context, change and transformation are inevitable in order to break the traditional industry rules, to have a strong presence in new markets, and to turn to new products and services with an innovative approach. Digital leadership is of great importance for this process effectiveness. Digital leadership can be defined as creating an innovative vision by using technology effectively in managerial processes to create a sustainable culture of change in the organization. The main goal of digital leaders can be stated as realizing digital transformation and enabling businesses to maximize their potential in the digital environment. In order to achieve this goal, digital leaders need to adopt a collaborative and agile approach as well as digital literacy and an innovative vision.

How to cite this book

Gencer Çelik, G. & Taşkıran, E. (2023). Digital Leadership. In: Seyhan, M. (ed.), Studies on Management, Organization, and Strategy. Özgür Publications. DOI: https://doi.org/10.58830/ozgur.pub66.c316

License

Published

March 24, 2023

DOI