Television stardom is one of the difficult concepts to define, Because of it includes fame and reputation. Except for celebrity studies and film studies, although they have different parameters fame, celebrity and star have been often used as synonymous of each other. These three concepts are examined through television in the study. In the study, first of all, television fame, celebrity and personality were examined and television stardom was conceptualized. After the conceptualization of television stardom, the stardom image of Tuba Büyüküstün as a television star was revealed. The most important factor forming Büyüküstün's star image is its natural beauty. Her reluctant position on and off the screen puts her in the reluctant star category. It has been seen that this position is the biggest difference that distinguishes her from other television stars. The image of on and off the screen puts her in the reluctant star category. It has been seen that this is the biggest difference that distinguishes her from other television stars.