In today's digitalized world, electronic commerce (e-commerce) is profoundly transforming the concept of trade. By eliminating geographical barriers, e-commerce offers consumers easy access to products and information. Simultaneously, the integration of sensory marketing strategies into e-commerce is becoming increasingly significant for enriching consumer experiences and gaining a competitive edge. Sensory marketing comprises strategies that activate the five senses to establish emotional connections between consumers and brands. While senses like vision, touch, and smell play a key role in traditional retail, visual and auditory elements dominate in the online environment. Colors, high-quality product visuals, 3D imaging, and augmented reality (AR) technologies positively influence consumer perception, while auditory elements like background music extend the shopping process. One of e-commerce’s greatest advantages is its ability to provide personalized shopping experiences. Additionally, technologies like augmented reality (AR) and virtual reality (VR) bring online shopping closer to a physical experience. These elements play a critical role in enhancing consumer trust and satisfaction, ultimately fostering brand loyalty. In conclusion, the integration of e-commerce and sensory marketing expands the boundaries of online shopping and makes the user experience more engaging. Supported by technological innovations, these strategies are among the key dynamics shaping the future of digital commerce...