In the digitalization era, trade and marketing are being reshaped by rapidly changing technology and consumer expectations. Electronic commerce has become an integral part of the global economy, fundamentally transforming not only shopping habits but also the way businesses operate. This transformation has compelled businesses to adopt innovation-driven approaches and develop strategies that provide a competitive advantage in the digital ecosystem. Within this context, our book, "Electronic Commerce and Digitalization", sheds light on the transformation process of e-commerce with a comprehensive perspective.

The book consists of five chapters, each delving deeply into different aspects of electronic commerce. The first chapter, "Omnichannel Marketing Strategies: The Convergence of Digital and Physical," written by Sibel DEMİREL, examines the integration of digitalization with traditional retail and the rich experiences that omnichannel strategies offer to consumers. This chapter discusses how brands can effectively establish their presence on both digital and physical platforms and meet consumer expectations.

The second chapter, "The Role of Artificial Intelligence and Personal Assistants in E-Commerce," authored by Kadir DELİGÖZ, focuses on the revolution brought about by artificial intelligence technologies in the world of e-commerce. It provides a detailed exploration of the role of virtual assistants and intelligent algorithms in delivering a more personalized shopping experience to consumers.

The third chapter, "Electronic Commerce and Sensory Marketing: New Frontiers," written by Mustafa KAZAK, investigates the role of sensory elements in electronic commerce and highlights innovative marketing approaches that foster emotional connections with consumers.

The fourth chapter, "Social Media Advertising and Electronic Commerce," authored by Şahver OMERAKI ÇEKİRDEKÇİ, emphasizes the central role of social media in e-commerce strategies. The chapter focuses on the time consumers spend on social media platforms and how these platforms influence consumption habits.

The fifth and final chapter, "Electronic Commerce and Digital Transformation," written by Leyla BEZGİN EDİŞ, examines the transformation of businesses in the digitalization process and provides insights into the future of e-commerce.

This book aims not only to be an academic work but also to offer practical solutions and serve as a guide for all stakeholders working in the field of electronic commerce. We believe that this study, which provides valuable insights for academics, business professionals, and anyone interested in digital transformation, will make a significant contribution to the e-commerce ecosystem.

We extend our heartfelt thanks to all the authors who contributed to this valuable work and to everyone who supported it. We wish our readers an inspiring and enriching reading experience.