The pace of daily life, changing lifestyles of consumers and the ease of accessing many products and services at the same place have made the retail sector popular. The increasing popularity in the sector has brought intense competition with it. Retail brands are making some arrangements to grow and maintain their place in the market in this competitive environment. In this context, retail strategies are of great importance. The first and most important step of this strategy, which starts with location selection, aims to create positive emotions in consumers by attracting them. The process, which will ensure that consumers continue to revisit the store and continue their purchasing behavior and thus create loyalty, continues with store design. A store design is made by taking into consideration issues such as the characteristics of the target audience, the type of product or service, and the targeted image. For the continuity of the business and operations, it is necessary to be organized in a way that consumers will be pleased with the entire shopping process and want to repeat it. This is possible with an organized store management. The aim of this chapter is to examine the most important topics for retail stores, namely location selection, physical store design and retail store management, in detail and to examine the effects of these issues on consumer behavior.