In the age of science, technology and space, the use of artificial intelligence (AI) has become widespread in every field, but it has also gained a big place in the sports industry. Through wearable technologies, athlete performances are monitored, reports are presented to coaches and managers, and thus, athlete performances are increased and improved. AI technologies are also of great importance in preventing or minimizing athlete injuries. In addition, artificial intelligence technologies are used in many areas such as audience information and initiatives to ensure a good competition based on technological data. This study focuses on the innovations brought by artificial intelligence technology to the sports industry, especially its role and importance in optimizing athlete performance.