Digital Media and Campaign Management
Chapter from the book:
Tuna,
M.
F.
(ed.)
2024.
Digital Marketing Management.
Synopsis
The rapid advancement of technology pushes businesses to move beyond traditional methods to effectively promote their products and services. Consumers prefer the most suitable options among numerous alternatives, making it essential for businesses to analyze consumer expectations and develop innovative marketing strategies. Digital marketing and campaign management are effective tools for attracting attention, creating awareness, and supporting sales. Utilizing digital platforms like social media, websites, and email enables faster and more efficient processes. These platforms have transformed how consumers gather information, fostering multidirectional interaction and encouraging user-generated content. This content significantly influences decision-making, as consumers trust user experiences more than traditional advertisements. Effective campaign management in the digital environment strengthens brand loyalty by using appropriate tools and strategies.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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Copyright (c) 2024 Murat Fatih Tuna; Ömür Özkuk, Derya Fatma Biçer, Beyza Etiz, Cihat Kartal, İbrahim Bozacı, Mualla Akçadağ, Çiğdem Aliçavuşoğlu, Zeynep Erdoğan, Mustafa Kazak, Emrah Sıtkı Yılmaz, Emine Şenbabaoğlu Danacı, Eda Dişli Bayraktar, İrem Zeynep Apaydın, Alperen Timuçin Sönmez, Mehmet Etlioğlu, Hilal Saadet Aktepe, Rahmi Köseoğlu, Oya Eru