The evolution of commerce in the 21st century, accelerated by digitalization and digital marketing strategies, has paved the way for a new dimension of e-commerce known as social commerce, through the use of social media platforms. Particularly, the migration of marketing activities to digital platforms has enabled the creation of new markets for both consumers and businesses. Among these new markets, social media platforms play a pivotal role, gaining significant importance alongside communication factors. By leveraging the power and influence of social media platforms, more interactive and personalized relationships are established not only between brands and consumers but also among consumers themselves. This shift has led to the emergence of social commerce, which is increasingly replacing traditional e-commerce in today's market. The significance of social commerce, in this context, has become critical not only for individual sellers and small businesses but also for large brands.  Therefore, the aim of this study is to examine the impact of contemporary digital marketing strategies and the potential power of social media platforms, alongside the changes in consumer behavior, and to investigate the transformation processes of traditional e-commerce activities into social commerce activities. This study seeks to compare these transformation processes from a literature perspective, clarify the differences between e-commerce and social commerce, and highlight the advantages that social commerce, integrated with social media platforms, offers to individuals, businesses, and brands alike.