Digital content marketing is a strategy aimed at increasing customer loyalty, engagement, and brand loyalty by delivering valuable, engaging, and personalized content to target audiences through digital platforms. In this marketing approach, the content is customized according to users' interests, behaviors, and needs, providing a more effective and meaningful experience for each user. Social media platforms and algorithms play a critical role in ensuring that content reaches the right audience at the right time. These platforms analyze users' past behaviors and interactions to highlight engaging content, thereby ensuring that the content meets the targeted users. Digital content marketing involves more than just content creation and sharing. The effectiveness of the content is constantly monitored, evaluated, and optimized through data-driven analysis and strategic planning. This process is crucial to enhancing content performance and achieving goals more efficiently. The effectiveness of digital content marketing stems not only from the publication of content but also from shaping this content based on a strategic plan supported by accurate data and analysis. This study emphasizes that digital content marketing is not limited to content creation, but also highlights the role of algorithms in digital content marketing, alongside the use of correct data and strategies.