Digital Marketing Management
Synopsis
This book titled “Digital Marketing Management” is designed to attract readers from various disciplines with its scope focusing on both theoretical and theoretical dimensions in the field of digital marketing and solution-oriented suggestions for industry professionals. Starting from the fundamentals of digital marketing, the book covers multifaceted topics such as strategy development, brand management, mobile marketing, big data, ethical issues and innovative trends.
Each chapter covers a different aspect of digital marketing, providing readers with a rich perspective on current developments and practices in the field. With a particular focus on big data, digital customer experience, strategies for paid and organic growth, and social commerce, the book offers useful insights for both individual and organizational applications. In addition, the book includes details that will be useful for undergraduate and graduate students to increase its usability in digital marketing education. This comprehensive resource, which has been brought to the Turkish literature, aims to both support academic studies and guide industry professionals.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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Copyright (c) 2024 Murat Fatih Tuna; Ömür Özkuk, Derya Fatma Biçer, Beyza Etiz, Cihat Kartal, İbrahim Bozacı, Mualla Akçadağ, Çiğdem Aliçavuşoğlu, Zeynep Erdoğan, Mustafa Kazak, Emrah Sıtkı Yılmaz, Emine Şenbabaoğlu Danacı, Eda Dişli Bayraktar, İrem Zeynep Apaydın, Alperen Timuçin Sönmez, Mehmet Etlioğlu, Hilal Saadet Aktepe, Rahmi Köseoğlu, Oya Eru