Yoga and Wellness Tourism in India: Development Opportunities and Challenges
Chapter from the book:
Yılmaz,
E.
S.
(ed.)
2024.
Academic Research and Evaluations in the Field of Social Sciences-III.
Synopsis
Along with other Indian traditional teachings like Ayurveda, Chakra Healing, and Sound Healing, yoga, an age-old approach for treating mental, physical, and spiritual issues, is increasingly gaining popularity in a tourist destination like India. India still has a number of issues that impede the growth of yoga tourism in India, despite the substantial cash it receives from yoga tourists and despite the ads and oversight of organizations over the operations and activities of yoga centers. The study discusses major development issues, challenges and occasions in the yoga and wellness tourism of India. A total of 37 key sources of information were used in this study and a literature review method was used to collect data. Due to the findings, yoga tourism in India faces a number of obstacles and issues, including a lack of advertising, poor health conditions, and a lack of safety and security, but because it has so much potential, if it is controlled and organized by effective institutions, it can move forward and grow faster.