Technological advances have enabled digital twin technology to spread to a wider application area, especially contributing to the acceleration of the transition from Industry 4.0 to Industry 5.0. Digital twin is a technology that refers to the creation of a virtual model of a real-world object, process or system with high accuracy and the feedback of this model through simulation with real-time data. This technology increases operational efficiency and enables more accurate and effective decisions to be made. The main function of the digital twin is to reflect the characteristics of a physical model in a virtual environment and to support dynamic decision-making processes through two-way communication. The tourism industry is also experiencing a significant transformation with the digitalisation process. Digital twin technology offers real-time experiences in the tourism industry, strengthening smart solutions in the sector and increasing operational efficiency. This technology plays a critical role in strengthening data-driven decision-making mechanisms and thus providing competitive advantage in tourism. Digital twin technology contributes significantly to making the tourism industry more efficient, dynamic and innovative in the light of rapid developments in information technologies and applications.

In this section, digital twin technology in tourism is discussed in a conceptual framework. Digital twin technology increases operational efficiency and enables more accurate decisions to be made by modelling real-world objects, processes and systems with high accuracy in a virtual environment and simulating these models with real-time data. This technology not only increases efficiency in the tourism industry, but also enables the development of innovative solutions. As a result, it is predicted that digital twins will continue to play an important role in the future by accelerating the digital transformation process in the tourism sector.