Technological developments necessitate innovation for businesses to increase their competitiveness and ensure sustainability. Innovative technologies such as artificial intelligence, blockchain, and digital payment systems, especially those used in the financial sector, provide businesses with low-cost transaction opportunities and increased capital and efficiency. The increase in digital financial investments and digital assets can positively impact the performance of businesses. Financial innovations can both support business efficiency and contribute positively to economic growth. In addition, businesses being open to financial innovations can contribute to the sector's future growth. In this study, the concept of financial innovation and the importance of digital innovation for financial businesses are explained, and the effects of investments made in this field on the performance of businesses are examined in line with the studies in the literature. In addition, the development of financial innovation over the years and its potential effects for the future are also evaluated.