Creating an Ideal Hotel Type Based on Institutional Logic
Chapter from the book:
Bayram,
A.
T.
&
Kavlak,
H.
T.
(eds.)
2024.
Researches on Tourism IV.
Synopsis
Which institutional logic shapes the hotel industry? This chapter advances an understanding of common features of hotels based on the concept of institutional logic. In today's global market, especially in countries where the tourism sector generates significant revenue for the economy, understanding chain hotels and their characteristics is important for competition. However, institutional logic directs the preferences of individuals and the behavior of organizations by determining the basic principles of the system in which they operate. In this context, through interviews with the managers of chain hotels in Turkey, this paper explores the dominant institutional logic in the hotel industry, analyze its features and creates a typology. Findings were revealed by thematic analysis method and the MAXQDA 24 qualitative analysis program was used in the study. The findings indicate that the type of hotel chain and operating structures are crucial to identify institutional logic. It is hoped that determining the institutional logic of chain hotels in Turkey will contribute to the tourism industry and the field of management and organization. This study might also further inform tourism policy making with its findings.