The development of digital technologies is driving society and economic activities in all sectors to a radical change. In order to adapt to digital transformation, businesses are renewing their business processes from start to finish thanks to innovative technologies such as social media, mobile applications, big data and artificial intelligence, while at the same time revising the processes in their product, service and organizational structures through technological infrastructure investments. The most critical role in managing this transformation, which brings with it opportunities and challenges, falls to strategic approaches based on digital management. Digital management is not only about the adoption of technologies, but also about the integration of these technologies into business processes, organizational structure and human factor in order to successfully guide the digital transformation process. In this context, the study discusses the technologies that lead to digital transformation, examines the role and importance of digital management in this transformation process, and discusses strategies for effective management of digital transformation. The conceptual framework, importance, role and characteristics of management approaches compatible with digital transformation in businesses are emphasized.