In a globalised world, food and beverage companies are adopting glocalisation strategies that combine global standards with local adaptations to meet diverse consumer expectations. Glocalisation involves tailoring products, marketing and service models to regional preferences while maintaining a global brand identity. For example, McDonald's offers vegetarian and chicken alternatives in India, respecting local dietary norms, while Starbucks offers green tea and mochi-based desserts in Japan. In Turkey, Coca-Cola celebrates Ramadan with festive campaigns and Burger King offers menu items such as the "Kral Menu". Nestlé's locally inspired "Damla Sakızlı" desserts are another example of this approach. Beyond product adaptations, glocalisation extends to marketing, packaging and service models, all informed by digital tools that analyse local market data. This ensures that brands resonate with cultural and geographical differences, thereby fostering customer loyalty. However, the success of glocalisation depends on understanding cultural sensitivities and consumer behaviour. Missteps in adapting to local needs can lead to failure. Effective strategies therefore require collaboration with local experts and a deep understanding of regional markets. Glocalisation is essential for brands seeking sustainable growth and long-term success in diverse global markets. It balances global identity with local relevance, enabling companies to thrive in an interconnected world.