Football, which is current and has a very large audience, was defined as a violent game played among the people without certain rules when it first emerged. However, in the twentieth century, it started to be evaluated within modern sports as a popular game with certain rules with a structure that differs from the old types.

Football, which entered its modern era with the Industrial Revolution, spread from its homeland in England to different geographies with the development of the public transportation system and thus began to increase its popularity. In addition, the development and active use of new communication technologies played an active role in the modernization and popularization of football. The news about football started to appear in newspapers and became an indispensable subject for those who produce and consume news in this field. Since the 1950s, the advancement of television broadcasting, which is an audiovisual mass communication tool, and the fact that it has become accessible to all segments of society has made football an indispensable source of income for television and television an indispensable source of income for football. With the continuity of these broadcasts, football started to be seen as a means of production. Football, which is now seen as a field of investment, has grown as an industrial network in which companies that sponsor and advertise for teams that are made stronger with economic support operate.

In this study, it is aimed to briefly touch upon the periods when football emerged and to discuss the role of media and advertising in the popularization of football in the industrialization process. The advertisements of the companies sponsoring the Turkish A National Men's National Football Team were included in the scope of the study and the data were analyzed through qualitative content analysis. According to the results of the data obtained, the national, spiritual, traditional, cultural, folkloric values and emotional bonding used in football advertisements, on the one hand, enable the society to have fun around the idea of collectivism, on the other hand, it suggests that football is an activity area where brands market their products for consumption.