To sustain their lives and improve their quality of life, individuals have certain basic needs, with nutrition being one of the most essential. To meet this need, it is necessary to procure food products. The information that businesses provide about products when supplying food is crucial, as it influences consumers' decision-making processes. Labels, which are the most important and widespread means of conveying this information, play a significant role in providing details such as the product's composition, price, expiration date, shelf life, and origin. Particularly, the information related to nutritional elements on food labels facilitates healthy and informed decision-making for consumers. The common goal of national and international programs developed in this regard is to inform consumers so that they can make healthy food choices, and to ensure that food labels comply with scientific principles.

The aim of this study is to examine how front-of-package food labels affect perceived taste and perceived healthiness, as well as the impact of attitudes toward these labels on purchasing intentions. Additionally, the study aims to evaluate consumers' attention levels to front-of-package labels and their ability to differentiate and interpret these labels. To achieve this goal, an online survey was conducted, reaching 495 participants using a convenience sampling method among consumers who engage in basic food shopping. The data collected were analyzed using frequency-percentage tables, t-tests, regression, and ANOVA. The analyses revealed that attitudes toward front-of-package food labels influence individuals' purchase intentions, and perceived taste and perceived healthiness differ significantly depending on the type of food label.