Local media is one of the most effective ways to communicate directly with farmers living in rural areas. The agricultural sector, as one of the cornerstones of Turkey's economic development, can become more efficient and sustainable with the right flow of information and guidance. At this point, advertisements made through local media provide farmers with information about new products and services, as well as the opportunity to introduce innovative solutions to increase agricultural production.

In the field of management and organization, planning and management of local media advertisements is of strategic importance for stakeholders in the agricultural sector. An effective advertising strategy should have the capacity to correctly analyze the needs of farmers and offer them the most appropriate solutions. In this context, in the management processes of local media advertisements, conveying the right message to the right target audience will contribute to raising awareness of farmers and improving their agricultural activities.

From a marketing perspective, marketing starts with introducing the right products to the right target audience at the right time, especially in the agricultural sector. Local media is an important source of information in farmers’ daily lives and therefore stands out as one of the most effective channels of agricultural advertising. Advertisements made through local media inform farmers about products such as new agricultural technologies, fertilizers, seeds and agricultural machinery, helping them make informed purchasing decisions.

For this purpose, a survey was conducted with 105 farmers in Konya using face-to-face interviews. In light of the data obtained as a result of the survey, analyses were conducted and the findings were interpreted. These findings were compared with similar studies on the subject and the study was completed. As a result of the survey, it was clearly determined that local TV commercials were uncreative, lacking in quality, inadequate scenarios, lack of appeal, low performance of the actors and weakness of audiovisual technology.

The contribution of this book to the field of marketing is to provide guidance for developing effective marketing strategies for companies in the agricultural sector by deeply examining the effects of local media advertisements on farmers. In particular, it aims to increase farmers' access to information and develop solutions for their needs by offering practical suggestions on how local media channels can be used more effectively in the promotion of agricultural products. Although the data of the work includes the years 2017, it is believed that there is no significant change with today's data.

This book examines the effects of local media advertisements on farmers in the agricultural sector from management, organization and marketing perspectives. Aiming to be an important reference source for professionals, academics and researchers in the agricultural sector, this study provides in-depth analyses on the strategic management of local media advertisements and marketing techniques.

The book aims to raise awareness about the effectiveness of agricultural advertising and to offer innovative solutions to actors in the agricultural sector. It also aims to contribute to the sustainable development of agriculture by providing concrete examples and strategies on how advertisements made through local media can increase the knowledge level of farmers.

We believe that this work will be beneficial to all stakeholders in the agricultural sector and to academic circles. We would like to thank everyone who contributed to the preparation of the book and wish all our readers a beneficial reading experience.

Best regards

Mustafa Cihan YARALI