Today, great and rapid changes in the field of technology increase the variety of technological products and diversify their usage areas. Consumers prefer physical stores to get detailed and obvious answers to their questions when purchasing these products. Because many companies are selling technological products in Turkey, companies keep their sales figures and strategies secret in consequence of increasing competition. When the national literature is examined, it has seen that the number of studies examining the factors affecting this differentiation and determining whether there is a difference in the level of provinces according to the sales performance of the technological product groups is almost non-existent. The originality of this study is to determine the important macro variables (demographic, economic, education, etc.) that affect the product-based sales performance of technological products at the provincial level and to make a market analysis by determining the similar and different aspects of the products within themselves. The field study was carried out on a large-scale business sample that can represent the sector in the technological products market in Turkey and has a significant market share. In the study, discriminant analysis was used to determine the important macro variables that affect the sales performance of technological products at the provincial level. In addition, multidimensional scaling analysis was used to make the similarities and differences in the sales performance of provinces and products easier to understand visually.