Logos are one of the first connections a brand establishes with its consumers, expressing the brand's identity, values, and story with a few simple symbols. Today, consumers encounter and interpret logos every day, consciously or unconsciously. A successful logo should not only have an aesthetic but also a functional structure, and therefore it is seen as a strategic tool.

A logo is not only at the center of a brand's marketing strategies, beyond conveying a message to the consumer, and ensures that the brand is remembered with a strong image. Since the first impression about brands is usually formed through logos, logos should not only look good; they should also reflect the brand's mission, values, and character.

The history of logos dates back thousands of years. However, the significant rise of modern logo design occurred in the mid-20th century. During this period, with the acceptance of graphic design as a discipline, logos took shape in the hands of professional designers and became an integral part of brands' marketing strategies. Pioneering designers such as Paul Rand, Saul Bass, and Raymond Loewy created logos that could establish an aesthetic and emotional connection, enabling brands to establish a deep connection with consumers. Today, every detail used in the logo creates a permanent image of the brand in the mind of the consumer and strengthens brand loyalty in the long term.