Prominent Names in Turkish Logo Design
Chapter from the book:
Altuntepe,
N.
&
Çubukçu,
G.
(eds.)
2024.
Inspirational Fields of Graphic Design: Logo Design.
Synopsis
Logo designs have historically served as essential elements representing the image, style, and identity of brands and organizations. Playing a significant role in brand recognition and communication with the target audience, logo designs range from simple symbols to more complex ones, acting as both aesthetic and functional communication tools. The meanings of symbolism and graphic styles in logo design can provide clues about a brand's structure. When these clues are used effectively and strategically, logo design can achieve success by representing the mission and vision of a brand in both sectoral and corporate contexts, while also influencing the visual perception of the target audience. As with any design product, logo designs also have technical rules and styles that need to be followed. At the core of a logo design that stands out from competitors and leaves a lasting impression on its target audience is the professional, ethical, and consistent representation of the brand image. A logo is a powerful communication tool that visually reflects the values of a brand.