This section examines the role of mythological and philosophical elements used in logos in the identity creation processes of brands. Considering that myths are powerful symbols that reflect the cultural identity and values ​​of societies, it is argued that logos can establish permanent bonds with consumers through these symbols. It is stated that mythological elements add narrative and cultural depth to logos, while philosophical elements allow brands to express their ideological foundations. In the study, the symbolic elements in the logos of distinguished brands such as Pegasus, Versace, Hermes, Starbucks, Goodyear, Maserati are analyzed and the effects of logos on consumer perception and brand loyalty are discussed. In addition, the transformation of symbols in the digital age and the future use potential of mythological elements in artificial intelligence-supported design processes are also evaluated.