The Role of Logos in Representation, Reputation and Identification
Chapter from the book: Altuntepe, N. & Çubukçu, G. (eds.) 2024. Inspirational Fields of Graphic Design: Logo Design.

Seda Nur Atasoy
Giresun University

Synopsis

This section examines the critical role of logos in representing, respecting and establishing identity for brands. Logos, which are the visual face of a brand or institution, are more than just symbols; they are also communication tools that build trust in consumers and reinforce brand loyalty. Logos, which have evolved over time through symbols and signs, stand out today as visual representations that convey a brand’s value, cultural background and ideals. This study examines how logos shape consumer perception, support corporate respect and define a brand’s identity through various examples. In addition, the capacity of logos to create a universal language in intercultural communication and their changing functions in the digital age are examined. The section contributes to the field of corporate communication and graphic design by providing a detailed look at how logos strengthen the respect of brands as a meaningful tool in visual language and their role in identification.

How to cite this book

Atasoy, S. N. (2024). The Role of Logos in Representation, Reputation and Identification. In: Altuntepe, N. & Çubukçu, G. (eds.), Inspirational Fields of Graphic Design: Logo Design. Özgür Publications. DOI: https://doi.org/10.58830/ozgur.pub517.c2139

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Published

November 26, 2024

DOI