The visuals we need in every field of visual communication reflect our culture and life. Especially graphic symbols and icons are visual elements used to convey certain meanings or express a certain emotion in communication or visual design. The selection of symbols and icons is important to ensure that the message is conveyed correctly. These visuals provide a powerful tool to convey the personality, values ​​and messages of the brand or institution to customers and target audience. Visuals and logos that serve as identity promotion, information function and representation of institutions can be shown. Logos are symbols consisting of visuals and typography that symbolize institutions, organizations, products, services or individuals and give ideas about them. In this study, it is aimed to explain the concept of logotype as well as to examine the process in terms of visual design. In this context, random logotype examples were selected and technical methods in the design process were explained in detail. In the research process, primary and secondary sources were used and the descriptive scanning method was used.