Sponsorshıp can be defıned as a set of contracts that bind parties legally and ethically to provide mutual benefits and interests in line with commercial objectives. Due to the need for companies to enhance their brand value and recognition to stand out in commercial activities in a changing and evolving world, sponsorship activities are encountered in many areas. These activities appear as cultural, artistic sponsorship, social sponsorship, and sports sponsorship.

Sports sponsorship can be defined as providing financial and moral support to sports teams or athletes by a company or organization with aims such as creating a positive image, increasing brand awareness, reaching the target audience, and increasing sales.

This study aimed to  examine the sponsorship, sports sponsorship, and its types. In addition, it was aimed to identify and give suggestions for disputes arising from the natural obligations of sports sponsorship, which has significant market potential, and the problems encountered in sponsorship in this large market from the perspectives of both the sponsor and the sponsored.