Many people who are exposed to social and media pressures make various efforts to reach the 'thin' body ideal. In developed and Westernized societies, excessive importance is given to body size, weight and appearance. This situation causes disruptions in eating behavior in individuals. Deterioration in eating behaviors can be detected by indicators such as the increase in the number of diet clinics, the increase in diet recommendations in the press and media, and the spread of weight control drugs in pharmacies. For this reason, although there are those who are in favor of it today, according to some people, there is also an increase in the number of those who advocate the application of an intuitive nutrition approach to the deterioration in eating behaviors that begins with aesthetic concerns such as diet practices, surgical interventions and excessive exercises.

In the process of intuitive eating, less restrictions regarding food and feeling less guilty when eaten, as well as less disordered eating and eating by controlling emotions, come to the fore. These discussions bring to the fore the need to pay attention to eating trends and eating behavior studies, especially in today's gastronomy and culinary arts. Likewise, when combined with marketing science, knowing the consumers who engage in intuitive eating behavior in marketing studies in food and beverage businesses, such as market research and marketing mix creation, is very important, especially in order to segment the market. In this context, in the study, intuitive eating, eating behavior and eating disorders were mentioned within the framework of eating behavior. It is aimed to create a map for researchers