The increasing necessity for companies to deal closely with social issues makes it necessary to understand the factors related to attitudes towards femvertising. Although extensive femvertising studies can be found in the literature, the contexts in which these studies were published mostly focused on the West. However, it has begun to be seen that feminist movements are starting to be explained by consumer behavior in developing countries besides developed countries. Therefore, there needs to be more comprehensive research on the attitude toward femvertising and demographic variables relationship in emerging countries such as Turkey. According to the results, females have more favorable attitudes toward femvertising. No previous research has investigated the role of these variables in societal marketing in the emerging country context, which is the original value of the study. Current research expands the literature on the factor - gender -. Therefore, it is an important first step towards establishing a theoretical foundation.