Consumers have also adapted to the rapid change and technological innovations in technology. Adaptation to technological innovations has also caused changes in consumer behavior. With the adoption of artificial intelligence in marketing, the need for marketing research that predicts the change in the artificial intelligence-focused consumer market has increased. Marketing research has adapted to technological transformation and marketing research processes have also been affected by change. Practitioners are trying to find the most suitable artificial intelligence solutions that can assist marketing research in analyzing consumer behavior in the field of marketing. In the study, systematic analysis method was preferred by nominating important databases such as Web of Science, Google Scholar and Scopus. Articles were reviewed to identify the framework for customer experience with artificial intelligence in marketing research. Artificial intelligence; It greatly helps businesses measure customer experience in marketing research and analysis of consumer behavior. Today, with developing technology, people can offer personalized experiences that increase customer satisfaction and loyalty by using predictive analytics with machine learning and natural language processing. With AI-powered customer experience, businesses can benefit from a wide range of AI-powered solutions. The review recommends that marketing research should focus more on AI-powered customer experience solutions. The research provides theoretical contributions and practical implications for customer experience in artificial intelligence-supported marketing research in marketing. In terms of theoretical contributions, the research is one of the important studies aimed at disseminating knowledge about artificial intelligence-supported customer experiences in marketing. This study contributes to a better understanding of customer experience through artificial intelligence-supported efforts in marketing research. With this study, a general evaluation of artificial intelligence-supported customer experience solutions in marketing mix management, consumer behavior analysis, and marketing research; It provides guidance to businesses and researchers in the field who aim to provide artificial intelligence-supported customer experiences in marketing research.