In the Context of Digital Culture Use of Artificial Intelligence in Graphic Design
Chapter from the book:
Kaya,
S.
E.
&
Arslan,
D.
(eds.)
2023.
Current Readings on Graphic Design.
Synopsis
The introduction of technology into human life has brought about the concept of digitalization. The concept of culture has created the phenomenon of digital culture on the level of technological developments; Digitalization has shown its impact in all fields and disciplines. Artificial intelligence, as a digital cultural phenomenon, has transformed the human-made / traditional with its impact in different fields; It has started to produce new products by structuring the data available on the internet. Within the conceptual framework of the research, the concepts of culture, digital culture and artificial intelligence are explained; The subject was supported by examining application programs that produce artificial intelligence. In this research, the formation and development of digital culture is discussed; The integration of artificial intelligence technologies into the field of graphic design through digitalized culture has been examined. In this context, by considering artificial intelligence technologies; It was discussed that artificial intelligence applications started to produce subjects / works created by human hands by the designer, such as logos and illustrations, and that these applications became widespread. The applications in which the designs obtained in this way were created were presented as samples within the scope of the research. With research; It aims to contribute to the literature by discussing the formation of artificial intelligence productions in the field of graphic design. The research was carried out using a descriptive research pattern, one of the qualitative research methods; The samples were examined through the criterion sampling method, one of the purposeful sampling methods. The sample designs examined were selected to support and explain the theoretical framework on the subject. It is thought that presenting the research as a current topic and concept, presenting examples of artificial intelligence applications in the field of graphic design, and presenting the subject in terms of revealing a relational situation by explaining it through the concept of digital culture, will contribute to the literature.