This review aims to assess the impact of technology on the sports industry. Technology has played an increasingly important role in the sports industry over the last decade, modernizing the on-field experience for players, teams and leagues. For example, developments such as Video Assistant Referee (VAR) technology have revolutionized the way football games are decided and played, and game footage, telematics and heat maps have led to major advances in player performance management. However, these technology-led advances have largely remained confined to the playing field and the experience of sports fans has improved little in recent years. As technology continues to evolve rapidly, sports clubs now have a unique opportunity to reach their fans faster and easier than ever before, expanding their global reach and appeal. Overall, it is clear that wherever technology and sports intersect in the future, if technology and data are used in the right way, it will lead to great improvements for sports clubs, leagues, organizations, and most importantly, fans.