Digital transformation heavily relies on the adoption of agile practices. However, there is limited research available regarding the importance of agility in digital transformation. Thus, this chapter introduces agile marketing capability as a new type of dynamic meta-capability leading digital transformation. Firstly, marketing capabilities, agility, agility and flexibility, marketing agility capabilities and digital transformation were discussed based on the existing literature. Secondly, the role of agile MCs in digital transformation was discussed. Recommendations are also provided to enhance the quality of the discussion regarding this newly explored field of study. For managers, this study holds significant importance as it equips them with a means to assess and enhance their marketing strategies, fostering business growth and adaptability in ever-changing environments.