The Road to Sustainable Marketing: Exploring Benefits, Confronting Challenges and Finding Solutions
Chapter from the book: İpar, M. S. (ed.) 2023. Academic Research and Evaluations in Social Sciences - II.

Altuğ Ocak
İstanbul Beykent University

Synopsis

In today's world, businesses are experiencing a profound transformation driven by environmental challenges and a heightened sense of social responsibility. Sustainability has evolved from a mere buzzword into a vital strategy reshaping how companies operate and present themselves to the world. Sustainable marketing has emerged as a beacon of hope, offering businesses a unique opportunity to make a positive impact on the planet while also strengthening their brand and financial performance. This article delves into the myriad benefits of sustainable marketing and explores why it has become a strategic imperative for 21st-century businesses. From environmental stewardship and enhanced brand reputation to cost savings, innovation and long-term sustainability, it examines the multifaceted advantages sustainable marketing offers. Moreover, it uncovers how sustainable marketing serves as a catalyst for employee engagement, talent acquisition and positive social impact – all integral to a company's success and longevity. As we embark on this exploration of sustainable marketing, it becomes abundantly clear that it's not just about financial success; it's about doing good for the planet and your brand. The synergy between business success and responsible, sustainable practices demonstrates the transformative power of ethical marketing strategies.

How to cite this book

Ocak, A. (2023). The Road to Sustainable Marketing: Exploring Benefits, Confronting Challenges and Finding Solutions. In: İpar, M. S. (ed.), Academic Research and Evaluations in Social Sciences - II. Özgür Publications. DOI: https://doi.org/10.58830/ozgur.pub309.c1413

License

Published

October 23, 2023

DOI