Today, businesses; It wants consumers to make unplanned purchases, spend more time in stores, exhibit irrational behaviors and enjoy shopping. This businesses thus try to develop alternatives that can create innovation and difference in consumers, provide them with sensory experiences and lead them to hedonic consumption. It is possible to say that the use of odor factor in the product or packaging in the store is one of these alternatives. Recently, over-used fragrances have started to affect the purchasing behavior of consumers.

The aim of this study; is to determine the effect of the odor factor that businesses use in the store, within the products or packaging, on the hedonic consumption behavior of consumers. In this direction, it will be tried to determine what kind of consumption preferences consumers are affected by the odor of the store, products or packaging, and whether the sense of odor directs people to hedonic consumption.

In the scope of the research; It will be tried to understand to what extent people are affected by the odor of the products and show hedonic buying behavior, to what extent they pay attention to the odor of the products they buy, whether they consciously pay attention to the odors when thinking about. Such as whether the odors of the store or products lead the consumers to buy. In addition, it will be tried to reveal the differences according to the demographic characteristics of the participants in terms of questions about the odor factor and hedonic consumption.