As the globalization process continues at full speed, environmental problems are increasing. The increasing ecological imbalance has become a major concern. The whole world is turning to practices that will have less harmful effects on natural resources and the environment. In particular, environmentally friendly green practices carried out by businesses are closely followed by both consumers and governments. Consumers' expectation of providing products and services using environmentally friendly practices has directed businesses to green practices. However, many businesses around the world are trying to turn efforts to reduce harmful effects on the environment into a source of competitive advantage. Many businesses that implement green practices see environmental orientation as a way to win in the medium and long term. For this reason, for many years, businesses have been trying to meet the expectations of environmentally conscious and conscious consumers by explaining the green practices they have implemented and promised to implement. Starbucks, Johnson & Johnson and Body Shop are known as leading global brands in successfully implementing green marketing strategies. These brands try to act in line with their sustainability goals, aiming to prevent environmental problems, reduce costs in the medium and long term, and meet conscious and environmentally conscious consumer expectations. In addition, businesses' honest disclosure of their green practices to the public and consumers increases their brand image.