E-Commerce in Digital Marketing Applications
Chapter from the book:
Fettahlıoğlu,
H.
S.
&
Bilginer Ozsaatcı,
F.
G.
(eds.)
2023.
Digital Transformation of Marketing: Marketing 5.0.
Synopsis
In recent years, the transfer of trade to the digital environment, epidemics and natural disasters have increased the interest in electronic commerce, allowing e-commerce to find a place in every field and to realize great accelerations in the amount of shopping. Thanks to the ease, selectivity and comparative structure of e-commerce, it is observed that users tend to buy more than once and customer loyalty is formed towards the stores where satisfaction occurs.
This intensive use of e-commerce and the fact that this rate of use continues to increase day by day makes it necessary for users to be aware. With the study in which all aspects of e-commerce are revealed, the issues that raise doubts in mind and why we should intensify and increase our interest will be clarified.
How to cite this book
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Published
DOI
Categories
Copyright (c) 2023 Çağlar Samsa- Melis Erçin Yurcu- Müjde Aksoy- Zeliha Çakıroğlu- Hatice Seçil Fettahlıoğlu- Fatma Zehra Korlaelçi- Berna Ağbulut- Gizem Tokmak Danışman- Yağmur Kerse- Şerife Kazancı Sunaoğlu- Neslişah Özdemir- Ebru Bilgen Kocatürk- Aslıhan Yavuzalp Marangoz- Reyhan Bahar- Selin Köksal Araç- Emine Pınar Saygın- Nezihe Figen Ersoy Arca- Ruhan İri- Nedret Erboy- Sema Sarı- Erdem Özkan- Aykut Bilici- Hümeyra Evrensel- Kazım Kılınç- Uğur Erdoğan; Hatice Seçil Fettahlıoğlu- Fatma Gül Bilginer Ozsaatcı