Digital Transformation of Marketing: Marketing 5.0
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Today, the development of digital technologies has gained significant momentum and become an important element that transforms societies and economies. Marketing is one of the areas most affected by this transformation. The transformation of marketing started from 1.0 and evolved to its final state, 5.0. Emerging with the motto "Technology for humans", 5.0 is made possible by the combination of technologies such as artificial intelligence, augmented reality, virtual reality and the internet of things. In this book, the transformation process to Marketing 5.0 and the concept of Marketing 5.0 are discussed at micro and macro levels and tried to be explained with the dimensions of consumers, brands,marketing strategies, marketing communication and international marketing.
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This work is licensed under a Creative Commons Attribution 4.0 International License.
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Copyright (c) 2023 Çağlar Samsa- Melis Erçin Yurcu- Müjde Aksoy- Zeliha Çakıroğlu- Hatice Seçil Fettahlıoğlu- Fatma Zehra Korlaelçi- Berna Ağbulut- Gizem Tokmak Danışman- Yağmur Kerse- Şerife Kazancı Sunaoğlu- Neslişah Özdemir- Ebru Bilgen Kocatürk- Aslıhan Yavuzalp Marangoz- Reyhan Bahar- Selin Köksal Araç- Emine Pınar Saygın- Nezihe Figen Ersoy Arca- Ruhan İri- Nedret Erboy- Sema Sarı- Erdem Özkan- Aykut Bilici- Hümeyra Evrensel- Kazım Kılınç- Uğur Erdoğan; Hatice Seçil Fettahlıoğlu- Fatma Gül Bilginer Ozsaatcı