Technological developments that have entered our lives in the past 50-60 years are evolving in a way that will affect the social and economic structuring radically. Especially in the Covid-19 crisis that shook the whole world, the biggest support that ensures the continuation of the system has come from technology. After a very short time, a new intertwined with a virtual world. It is obvious that there will be an economic and social organization. The footsteps of this transformation are heard, as always, when businesses adopt the process and contribute. In this book, the current changes in economy, finance and marketing have been examined and it has been tried to explain what can be experienced with Metaverse, which is expected to create a great transformation in every moment of our lives in the coming period, and what kind of economic structuring may be in question. We would like to thank all of our colleagues who supported our book both with their writings and by sharing their academic knowledge and experience, and we hope that our book will contribute to the academic literature in this marriage process where technology and businesses are getting ready to live.