The "climate crisis", which is a current and important issue nowadays, has brought along the concept of "climate communication" as a necessity to use a clear and intimate communication language in order to raise awareness on the issue, motivate people towards a solution, and produce sustainable policies. In the period we are in, especially the efforts of institutions and the projects they produce are important. In 2023, between April and June, the starting point of this study is to analyse the project called "What Then?"- For a Sustainable World, initiated by the Turkish Economy Bank, which was carried out to raise awareness on the climate crisis, where concrete examples of sustainable projects in 5 different fields were exhibited on YouTube.  The qualities such as the fact that the awareness project in question, which is analysed by the Case Analysis / Case Study method, is followed by large masses, using a genuine and sincere language, conducting interviews with important people in different fields, defining different concepts and conveying information on the subject can be interpreted as the strengths of the project.