The concept of consumption is defined as the use and consumption of manufactured products. Since humanity's existence, consumption has always been at the center of human life. While individuals focus on need-based consumption in the early stages of their lives, this situation turns into a culture of desire out of need today. This change in consumption consists of more than one category. Maslow's Hierarchy of Needs ranks multiple consumer categories based on their needs. These categories are physiological, safety, social, belonging, and self-realization. From the past to the present, it is seen that a new one has been added to the need category of consumers. This situation affects the order of importance of the change in the need categories of consumers. The change in the demands and needs of the consumers, that is, the perception of everything as a need in the eyes of the consumers and their tendency towards surplus products, make the most significant contribution to the order of importance in the categories. This period called the consumption frenzy, causes consumers to be exposed to many stimuli during shopping. However, these stimuli, which are sometimes exposed, can cause negative feedback during the consumer purchase phase. These stimuli, which are exposed to products purchased other than primary products, can reduce consumers' desire to buy and, as a result, may cause the Boomerang Effect. This study aims to explain the boomerang effect of the consumption frenzy from a theoretical framework based on this point of view. In line with the purpose of the study, the literature review was carried out with the bibliometric citation analysis method, one of the qualitative methods. The concept of the "Boomerang Effect" is examined in bibliometric citation analysis, and the relationship between it and consumption frenzy is explained. In the following, theoretically related concepts are explained in detail. In the conclusion and discussion part of the study, theoretical light is shed on the national literature by referring to the relevant literature.