The rise of new media technologies has radically changed sports broadcasting. Internet, mobile devices and social media platforms provided easy and fast access to sports content. Compared to traditional television broadcasting, digital platforms offer a greater variety of content and offer interactive experiences to viewers. With this transformation, revenue models have also changed, advertising revenues and digital subscriptions have become important. Sports broadcasters have turned to social media strategies and digital marketing tools to more effectively target their audience. However, with this change, issues such as copyright, broadcasting rights and revenue sharing have also been discussed. New media and changing sports broadcasting have brought about a major transformation in the sports industry, while offering a wider choice of content to viewers. In this transformation process, sports clubs and athletes started to produce their own content. Through social media platforms and digital channels, athletes can interact directly with their followers and create their own brands. New media and changing sports broadcasting have facilitated viewers' access to sports content and offered more interactive and personalized experiences. Viewers had the opportunity to watch the matches whenever they wanted, view them from different camera angles and comment on social media. In addition, new media platforms have created an opportunity to connect with a global audience. With the advancement of new media technologies, sports broadcasting has also undergone a radical change. Content production and distribution is shaped in line with the preferences and habits of the audience. New media platforms and digital channels have provided the sports industry with the opportunity to reach and interact with wider audiences.