Cryptocurrency and Sports Relationship
Chapter from the book:
Uluç,
E.
A.
&
Karademir,
M.
B.
(eds.)
2023.
Research on Sport Sciences- IV.
Synopsis
There are various relationships between cryptocurrencies and sports. Cryptocurrencies play an important role in the sports world by offering sponsorship and advertising opportunities. Sports teams can display the brands of crypto companies in jersey advertisements or stadium naming rights by making agreements with cryptocurrency companies. In addition, cryptocurrencies can also be used in ticket sales of sporting events. Some sports organizations may offer the opportunity to purchase and pay for tickets with cryptocurrencies, enabling users to obtain their tickets more quickly and easily. NFTs (Non-Fungible Tokens) are a topic gaining popularity with cryptocurrencies and are also of great interest in the sports world. Some online betting platforms can accept cryptocurrencies, allowing users to maintain their anonymity and make fast transactions. The statements of famous athletes about their crypto investments or their support of cryptocurrencies on social media can create interest and awareness in the crypto money industry. While the relationship between cryptocurrency and sports can bring new opportunities and financial innovations to the world of sports, it can also bring risks and uncertainties. However, this relationship is expected to develop further in the future and provide more interaction in the sports industry.