Nostalgic sports marketing is a marketing strategy that aims to create emotional bonds by focusing on sports events from the past, legendary athletes or unforgettable memories. Nostalgia means that people have an emotional nostalgia for the past and remember past experiences. For this reason, sports brands and organizations aim to strengthen the emotional bonds of fans and customers by using nostalgic sports marketing. This marketing strategy often uses elements such as retro logos, classic jersey designs, or special events that refer to a bygone era. Nostalgic sports marketing helps brands build a loyal customer base while also stimulating the emotional attachment of fans. People tend to buy when they are directed to products or experiences that remind them of childhood memories or have emotional value. Therefore, nostalgic sports marketing helps brands increase sales and strengthen brand loyalty by activating the emotional attachment of fans. Nostalgic sports marketing is a marketing strategy that aims to attract the attention of fans and customers by using the emotional ties of sports brands and organizations based on the past. This strategy emphasizes the emotional and social impact of sports, while helping brands increase sales and strengthen customer loyalty.