Sustainable development is defined as development that meets present needs without compromising the ability of future generations to meet their own needs. In 2015, the "2030 Agenda for Sustainable Development" was accepted by all member countries of the United Nations General Assembly, including Turkey.  With the "Sustainable Development Agenda", 17 Sustainable Development Goals and 169 targets have been determined. The fifth of the Sustainable Development Goals is "Gender Equality"; the twelfth goal was determined as "Responsible Production and Consumption". These two goals are highly interactive. Integrating gender equality is essential for the successful implementation of the circular economy strategy. Although women's rights and gender equality are considered as an important part of sustainability by emphasizing the rights of women in society in the Sustainable Development Goals; in fact, women are key players in sustainability in terms of the roles they play. Although they may be seen as a disadvantaged group due to their roles and obligations in society, they have the power to change direction in terms of sustainability with the many missions they undertake, such as motherhood, management and teaching. In this section of the book, the roles and responsibilities of women in terms of sustainable consumption are discussed. The role of women in sustainability is addressed both in terms of their characteristics and in relation to their roles as consumers, mothers and leaders.