Use of QR Code in Tourism Enterprises
Chapter from the book:
Kalemci Tüzün,
İ.
&
Öksüz,
M.
(eds.)
2023.
Multifaceted Research in The Field of Tourism II.
Synopsis
The QR code application is known to be used in many industries and is seen as an application facilitating process. QR code applications, the use and popularity of which are increasing rapidly all over the world, are used for many different purposes such as shopping, accessing additional information on the Internet, interacting with social media. It is important to determine how this application and its usage areas can be in the tourism sector. The main purpose of this study is to determine the usage areas of QR code applications, which can provide significant advantages for both businesses and consumers in the tourism sector, and to reveal the advantages and disadvantages of this application. For this purpose, first of all, general information about the QR code application was given, and then the literature was searched and it was determined how and where this application was used in tourism enterprises. The QR code application, which can be created simply as a result of the research and has free use, is within the tourism industry; It has been determined that it can be used in different areas in travel agencies, airline businesses, hotel businesses and restaurant businesses.
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This work is licensed under a Creative Commons Attribution 4.0 International License.
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Copyright (c) 2023 İpek Kalemci Tüzün- Merve Öksüz; Damla Bellikli- Aylin Yalın- Şükran Öktem- Fatih Çavuşoğlu- Yaşar Yiğit Kaçmaz- Seza Zerman- Utku Ongun- Derya Baykal Baysal- Mehmet Şimşek- Enver Şimşek- Hasan Cinnioğlu- G. Senem Gençtürk Hızal- Ebru Akçay- Murat Nazlı- Çağrı Bulut- Barış Armutçu- Mete Ünal Girgen- Alim Malta- İlkcan Cilasın- Doğuş Macit- Rana Şat- Emre Murat- Büşra Dokuz Murat- Gülsevdi Öztürk- Fatma Koç- Erkan Denk- Sadık Can Gazelci- Melda Gazelci- Nevin Şanlıer