Storytelling in Tourism
Chapter from the book:
Kalemci Tüzün,
İ.
&
Öksüz,
M.
(eds.)
2023.
Multifaceted Research in The Field of Tourism II.
Synopsis
Stories are essential parts of human life and organizations as the they are the way of making sense of life and connecting with other people, other organizations, and other brands. Accordingly, storytelling has being used in variety of fields from sociology to marketing, and tourism is no exception. However, not all the narratives present the structure of a story; and not all stories are structured successfully and efficiently. In order a story to reach its full potential, the concept of a story, its distinction from a narrative and other types of texts, and the requirements of a compelling story should be understood clearly. This chapter, therefore, focuses on the differences between narratives and stories, structure of a story, building blocks of an effective story, and its application in the area of tourism. The future of storytelling and recommendations are also discussed.
How to cite this book
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Published
DOI
Categories
Copyright (c) 2023 İpek Kalemci Tüzün- Merve Öksüz; Damla Bellikli- Aylin Yalın- Şükran Öktem- Fatih Çavuşoğlu- Yaşar Yiğit Kaçmaz- Seza Zerman- Utku Ongun- Derya Baykal Baysal- Mehmet Şimşek- Enver Şimşek- Hasan Cinnioğlu- G. Senem Gençtürk Hızal- Ebru Akçay- Murat Nazlı- Çağrı Bulut- Barış Armutçu- Mete Ünal Girgen- Alim Malta- İlkcan Cilasın- Doğuş Macit- Rana Şat- Emre Murat- Büşra Dokuz Murat- Gülsevdi Öztürk- Fatma Koç- Erkan Denk- Sadık Can Gazelci- Melda Gazelci- Nevin Şanlıer